News

NEW OFFICE REAFFIRMS SICO'S COMMITMENT TO THE REGION

The opening of SICO's new Dubai office this summer reinforces our strong ethos of providing service excellence and is integral to the company's long-term growth strategy.

Operating as 'Choices General Trading LLC', part of the SICO group, the new office will be complemented by a stock holding of key SICO products, including room service tables, food warmers, dance floors and banquet tables, helping to reduce lead times for customers.

General Manager, Graham Dimond, said, 'This is an exciting time for SICO. The decision to open a Middle East office shows our commitment in providing customers with a first class service. The region is developing at an unprecedented rate and by having a local presence we can better serve the needs of our clients.'